Blind Shipping- Changing the way you run your E-commerce business

 Blind Shipping is a common shipping option for modern e-commerce merchants. It is a delivery service wherein the name of either the shipper, the buyer, or  both are hidden on the shipping labels.  A standard dropshipping includes the delivery of the product directly from the supplier to the buyer. In such cases, the package may reveal confidential information like supplier’s contact details or the much lower cost of the product. Hence, it doesn’t take much for the recipient to track down the address and contact the supplier directly to get the product for better prices. This is where a Blind Shipping Service saves the day.

The process of Blind Drop Ship ensures that the end customer receives the package with the contact information of the supplier. It makes your business less vulnerable and prevents you from losing any clients.

What happens at the backend is, the supplier’s details are listed in the document which is known as the Bill of Lading. It serves the purpose of insurance and is the ownership proof.  The website is the face of your business and all the physical handling happens at the supplier’s end.  So, to make your shipment blind, you have to depend on a third party that provides blind shipping services, because not every entrepreneur can do it on his own due to the complexities involved. Those who are into it, exchange the Bill of Lading with one of their own and it contains either your store’s contact details or left blank. This protects your shipment from prying eyes.

How is Blind Shipping beneficial to e-commerce businesses

1.)Customer loyalty stays uncompromised

By keeping the supplier’s details anonymous, you deprive your customers of the opportunity to get in touch with them directly. Hence, they always have to go through you when in need. This makes sure your customers do not wander anywhere else and maintain a steady relationship with you.

2.)Consistent Brand Image

Each order, in blind shipping, comes with the same contact information, if any. You could use this space to build your brand image among your customers. Every time they place an order with you, it is your brand they are getting in touch with and that builds a brand’s recall value.